ZAGORSKI MED

The company:
Zagorski med is a family business of ecological honey production based in Croatia. They are selling high-quality honey made by bees which are collecting the finest flower juice from untouchable fields of Hrvatsko Zagorje (Croatian region).

The company’s mission:
Inspire people with the power of the healing nature packed in the honey jar. Help to support people’s health and at the same time protect and work in synchronization with nature.

The Challenge & Solution
Nowadays the market is saturated with the copy-paste visual presence of natural brands, where they all have a soft, clean & organic look that is very easily recognizable. While at the same time, this creates the advantage of placing the brand in a specific category, blending too much and not standing out it’s becoming a huge problem.

With that observation, we decided to take a different direction where we wanted to merge an organic visual story with modern & bold elements. In the end product, you can see the natural feel present in illustrations of flower fields and a handwritten typography-based logo, yet the modern & surprising visual moment is present in strong bold colors and a geometrical bee stamp.

In that way people still can put the product in the correct category - it is clear that this is honey, yet we succeeded in crafting the brand that will stand out on the shelf among the other organic/sustainable products with the plain, blended visual identity.

THE COMPANY VALUES
- Eco-production
- Power of nature
- Healthy Lifestyle
- High-quality