BAM YOGA
Brand identity
BAM YOGA
Brand Identity Project for Yoga Studio.
Project details:
Bam Yoga is a funny and vibrant Yoga Studio with the core value - inclusiveness!
They know shi** happens and nobody is perfect, yet if you trying and doing your best each day, this is more than enough!
They are aware everybody can’t be a yoga master, yet they want to offer yoga benefits in the imperfectly- perfect way!
Challenge:
Since yoga brands on the market have a similar design story which ends up being blended and not recognisable on the market, we decided to take a different approach with Bam Yoga. The brand identity was crafted by using bold colors and funny illustrations to reflect their brand voice!
THE COMPANY VALUES
-Holistic Lifestyle
-Humor
-Balance
-Acceptance
