HAPPETSY
Brand identity
HAPPETSY
The company:
Happetsy is a start-up that manufactures pet (dog’s and cat’s) products. They are targeting pet lovers in the United States of America.
Their pet products (collars, leashes, toys) will be available at the online shop.
The company’s mission:
Encourage the strong bond between customers and their pets by providing them with products that contribute to their happy relationship.
The target group:
West - South American Millennials
Brand identity goal:
The Happetsy brand identity needed to immediately evoke feelings of cuteness, happiness, and positive emotions of pet-owner relationship.
THE COMPANY VALUES
- Trust
- Animal Rights
- Fun
- Commitment to the Customers
Anamarija - founder and led designer won A’ Design Award for this project.
A’ Design Award is the World’s largest, most prestigious, and influential design accolade,
the highest achievement in design.
