Terralgal
Terralgal offers organic, microalgae-based biostimulants, leading the way in the innovative market of natural algae solutions. These products provide a sustainable, non-harmful approach to crop protection, free from side effects, while enhancing soil health and crop vitality.
Brand Vision:
To reflect Terralgal's revolutionary and sustainable approach in the agricultural industry, we crafted a visual story that merges natural elements with innovative touches. This visual language aims to communicate the brand's commitment to eco-friendly solutions while highlighting its cutting-edge advancements.
Design Approach:
Our design direction combines organic aesthetics with professional sophistication. We aimed to convey the brand's expertise through clean, corporate elements such as simple sans-serif typography, imagery, and minimalistic label designs. At the same time, we showcased the brand's natural essence with organic, illustrative patterns and warm, earthy colors.
The logo icon is a fusion of three essential elements that metaphorically represent the brand's focus. The outline is shaped like algae, wavy lines depict fields, and a leaf symbolizes crops thriving in algae-enriched soils. For the packaging, we achieved a balance between clean, modern typography and organic, water-colored illustrations. Dots representing algae and green fields serve as the main visual elements across all brand touchpoints.
The packaging design features a collection of product formulas distinguished by colors, with a white, simple bottle/container base chosen for sustainability reasons. This approach ensures the packaging is easily recognizable by farmers while maintaining sophisticated visual storytelling.
To enhance the consumer experience, we developed a comprehensive brand stationery design and dynamic social media visuals. These elements incorporate Terralgal's icons, badges, illustrations, and imagery, creating a cohesive and engaging brand presence.
In the following visuals you can enjoy infused energies of authenticity, organic feel, and trustworthiness.
