Speclines

brand identity / social media design

Speclines is premier outdoor lighting agency of New England.
The company is founded in 1990, Paul Mellor and Mark Forant have built Speclines into the premier outdoor lighting agency of New England.

The re-branding was crafted based on the principles of contemporary, corporate and futuristic. A dominant logo carries the identity of the brand and appears as the abstract light fixture. Contrasting color palette is a metaphor of night and light, while gradients are perfect visualisation of different usage of Speclines products.